Question 1

What does a website audit report contain?

Accepted Answer

A website audit report covers six areas: technical health, speed, SEO, security, content and conversion, plus accessibility where it applies. Every finding carries a severity, the evidence behind it, the fix, and who should implement it, so the report becomes a work plan rather than a list of complaints.

Question 2

How often should I audit my website?

Accepted Answer

Run a full audit once a year, a lighter check every quarter, and a short automated check every month. On top of that, audit immediately after a redesign or migration, after a traffic or sales drop, after any security incident, and before a seasonal peak such as Ramadan or White Friday.

Question 3

What privacy and cookie notices does my website need?

Accepted Answer

In practice a site needs a privacy notice saying what you collect and why, a cookie notice where analytics or advertising scripts run before consent, and a real deletion route. What the law requires of you depends on where you and your customers are, so check that with a lawyer.

Question 4

My audit found dozens of issues. What do I fix first?

Accepted Answer

Fix anything that stops the site being reached or bought from, then anything that loses money quietly, then indexing and content, then the rest. Audit tools score severity by rule, not by business impact.

Question 5

Which free tools can I use to check my own website?

Accepted Answer

Use five free checks: availability and response time, a page speed report, Search Console, an SSL checker, and a DNS or MX lookup. Pick the tool by the question you are asking, and read any score as a signal rather than a verdict.

Question 6

How do I know if my website is doing its job?

Accepted Answer

Decide the job first: for most business sites it is qualified enquiries or orders. Then run five checks yourself and read three numbers, each with its own trap.

Question 7

What can I learn from my competitors' websites?

Accepted Answer

Observe, do not copy. Copying carries their mistakes across and you cannot see their results, so learn what they lead with, what they answer, and what nobody answers.

Question 8

What is a content audit and when do I need one?

Accepted Answer

A content audit reviews every page your site has and ends in one of four decisions for each: keep, improve, merge or remove. A technical audit asks whether the site works; a content audit asks whether what it says is true, useful, findable and still current.

Question 9

What is a technical SEO audit and what does it check?

Accepted Answer

A technical SEO audit checks whether search engines can find, read and trust your pages: crawling, indexing, speed, mobile use, structure and errors. It finds the problems that stop good content from showing up.

Question 10

How do I check my website's security basics?

Accepted Answer

Check seven things: HTTPS everywhere, updates for your site software and plugins, strong admin logins with two factor, working backups, unused accounts and plugins, file permissions and visible warning signs. Most hacked sites failed one of these.

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