Question 1

What does social media management include?

Accepted Answer

A monthly content plan, designs and captions in Arabic and English, scheduling and publishing, community replies, and a monthly performance report. Paid campaigns are managed separately with their own budget.

Question 2

What content do you need from me for social media?

Accepted Answer

We need your brand assets (logo files, colours, fonts), real product or service photos, your offers and events calendar, and one person who can approve the monthly plan. We also need agreed answers for the questions customers ask in comments and direct messages, so community management does not stall waiting on you.

Question 3

What should I post on social media for my business?

Accepted Answer

Use a simple weekly mix: one proof post, one educational post, one offer or service post, and one behind the scenes or team post. Post three to five times a week on the one or two platforms your customers use, and judge it by saved posts, messages and leads, not by likes.

Question 4

Which social platforms should my business be on?

Accepted Answer

Pick platforms by where your buyers already are and how much content you can sustain, not by what is trending. Most businesses in Egypt and the Gulf do best with two platforms done properly, usually Instagram or Facebook plus one of TikTok, LinkedIn or X, with WhatsApp Business as the channel that closes the sale.

Question 5

How do I handle negative comments and messages?

Accepted Answer

Reply fast and in public, acknowledge the problem without arguing, then move the details to a private message. Hide only abuse, spam and content that breaks the law, never a genuine complaint, and escalate anything involving safety, payments or legal claims to a named person in your team.

Question 6

How do I measure social media results?

Accepted Answer

Measure four layers in order: reach, engagement, website traffic and leads or sales. Tag every link you post with UTM parameters so analytics can attribute the visit, then report the same handful of numbers every month so you can see a trend instead of a snapshot.

Question 7

My business page was hacked. What do I do?

Accepted Answer

Secure the personal account behind the page first, because pages are almost always taken through a person. Then end unknown sessions, remove admins you do not recognise, stop any ad spend, and use the platform's own recovery flow. Anyone messaging you offering paid recovery is part of the problem.

Question 8

Should my business post in Arabic or English?

Accepted Answer

Post in the language your buyers buy in, not the one you prefer. A local service business selling inside Egypt should use Egyptian Arabic, a technical or B2B seller usually works in English, and a Gulf-facing brand needs Modern Standard Arabic.

Question 9

How do I plan a month of social content?

Accepted Answer

Start from what the business needs this month, choose three to five recurring content types, batch the shooting and the writing separately, and schedule ahead so a bad week leaves no gap. Review replies and saves, not likes.

Question 10

How do I choose a social media manager or agency?

Accepted Answer

Choose by what they will do each month, how they report results, and who owns your accounts, not by follower counts or a pretty feed. Ask for specifics and talk to a current client.

Digitizing Your Business Growth

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Guides and answers from our Support Experts

Digitizing Your Business Growth

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Guides and answers from our Support Experts