Question 1

What metrics should I watch for my website and ads?

Accepted Answer

Watch four numbers: qualified leads, cost per lead, conversion rate and return on ad spend. Impressions, likes and raw traffic tell you about activity, not about money.

Question 2

How do I set a realistic marketing budget?

Accepted Answer

Start from a share of your target revenue, then work backwards from how many customers you need and what one customer costs to acquire. Split the result into a testing budget and a scaling budget.

Question 3

How do I set up conversion tracking for my ads?

Accepted Answer

Install the platform's pixel or tag on every page of the site, define the two or three events that represent real business outcomes, then verify each one fires exactly once before you spend anything. Ads without verified conversion tracking cannot be optimised and the platform will spend your budget on the wrong people.

Question 4

Why are my ads getting clicks but no sales?

Accepted Answer

Clicks without sales almost always come from one of six causes: the landing page does not match the ad, the audience is wrong, the offer is not compelling, the page is slow, the form or checkout has friction, or the sales are happening but tracking is not recording them. Check tracking first, then the landing page.

Question 5

What is remarketing and how do I start?

Accepted Answer

Remarketing shows ads to people who already visited your site, watched your video or engaged with your account, instead of to strangers. Start by installing the pixel, building three audiences (all visitors, product viewers, cart abandoners), capping how often each person sees the ad, and writing creative that continues the visit rather than repeating it.

Question 6

Why was my ad account disabled and how do I appeal?

Accepted Answer

Read the reason the platform actually gave, fix that specific thing, then appeal once with details. Accounts are usually disabled over a restricted category, a billing problem, a security hold, a landing page that does not match the ad, or a link to another disabled account.

Question 7

Google Ads or Meta Ads: where should I start?

Accepted Answer

Google captures demand that already exists, Meta creates demand in people who were not looking. If customers already search for what you sell and the budget is limited, start on Google; if the product is visual or impulsive and nobody searches for it, start on Meta.

Question 8

What should my ad landing page contain?

Accepted Answer

The page must repeat the ad in the same words, offer one obvious action, show the offer without scrolling, put proof beside the button, ask only for what you need, load fast on a phone, and give a WhatsApp or phone route. Sending ad traffic to the homepage is the most expensive mistake in paid advertising.

Question 9

How do I set up Meta Business Manager properly?

Accepted Answer

Create the business portfolio first, then create or claim the page, the ad account, the pixel and the domain inside it, so the business owns the assets and people are only given access. Every person keeps their own login with two step verification, and one named owner keeps a recovery route.

Question 10

How do I write an ad that gets clicks?

Accepted Answer

A click comes from a match between what the person searched for and what your ad appears to offer. Name the thing in their own words, make one specific promise instead of three vague ones, say what happens next, and let the ad repel the people who were never going to buy.

Question 11

Who should I target with my ads?

Accepted Answer

Targeting is a subtraction problem: decide who to exclude, because every impression shown to the wrong person is paid for. Work the layers in order, intent first, then place, then the audience you already own, and only then demographics.

Question 12

How do I stop wasting ad budget on the wrong clicks?

Accepted Answer

Read the search terms that actually triggered your ads, not the keywords you chose, and build a negative list from them. Then exclude placements you never meant to buy, cap frequency, and check that the landing page answers what the ad promised.

Question 13

How do I advertise a local business online?

Accepted Answer

Start with a complete, accurate Business Profile, because a nearby searcher sees it before any ad. Then advertise inside a tight radius around where customers really come from, run the ads when someone can answer, and count phone calls as conversions.

Digitizing Your Business Growth

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Guides and answers from our Support Experts

Digitizing Your Business Growth

Start A Conversation With Us

Guides and answers from our Support Experts