Question 1

Which logo files will I receive?

Accepted Answer

Vector files (AI, SVG, PDF) for print and scaling, plus PNG with transparent background and JPG for everyday use, in colour, black and white versions.

Question 2

Why does my logo look wrong when it is small?

Accepted Answer

Detail that reads at poster size disappears at the sizes a logo is really used: a browser tab, an app icon, an avatar, a stitched shirt. Thin strokes vanish, tight gaps fill in, gradients flatten and small text smears.

Question 3

Can I use an AI-generated logo for my business?

Accepted Answer

You can, with three things to weigh: most tools output a raster image rather than a true vector, ownership and trademark treatment of AI images varies by country and is still unsettled, and similar prompts produce similar marks.

Question 4

What is the difference between a logo and a full brand identity?

Accepted Answer

A logo is one mark that identifies you. A brand identity is the whole system around it: colour palette, typography, patterns and graphic elements, application designs, and a guidelines document that says how all of it is used. A logo alone will not keep your materials looking consistent.

Question 5

What files do I need for printing my logo?

Accepted Answer

For printing, give the printer a vector file (AI, EPS or PDF) in CMYK with the fonts converted to outlines. Keep PNG with a transparent background and SVG for screens, JPG only for photos, and a small ICO or PNG for the website favicon. A vector file prints at any size, from a business card to a building sign.

Question 6

What do I need to prepare before a logo project?

Accepted Answer

Prepare five things before the first meeting: your brand story, who the customer is, three or four competitors, references you like and references you dislike, and the full list of places the logo will be used.

Question 7

How many revisions should a design project include?

Accepted Answer

A design project includes a defined number of revision rounds, written in your quotation. What keeps that number low is a clear brief, one consolidated set of feedback per round, and comments about goals rather than personal taste.

Question 8

How do I choose between logo concepts?

Accepted Answer

Judge each concept against a short list: does it stay clear when small, work in one colour, look different from competitors, and fit your customers. Then test your top two with a few people from your audience before deciding.

Question 9

What makes a logo work in both Arabic and English?

Accepted Answer

A bilingual logo needs both scripts designed with equal care, not one translated onto the other. Plan a horizontal and a stacked version, match weight and height between the two names, and test them small.

Question 10

Should I redesign or just refresh my old logo?

Accepted Answer

Refresh when the idea is still right but the execution looks dated. Redesign when the logo no longer matches what the business is, or cannot be reproduced well. Either way, keep whatever customers already recognise.

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Guides and answers from our Support Experts

Digitizing Your Business Growth

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Guides and answers from our Support Experts