Question 1

What is included in a brand identity package?

Accepted Answer

Logo (primary, secondary and icon versions), colour palette, typography, brand guidelines document, and ready-to-use files for print and social media. Stationery and social templates can be added.

Question 2

How many logo concepts and revisions do I get?

Accepted Answer

You receive several initial concepts to choose from, then rounds of revisions on the chosen direction until you approve it. The exact numbers are stated in your quotation.

Question 3

How do I keep my brand consistent across channels?

Accepted Answer

Write one short brand guidelines document with the exact colour codes, the two fonts and their sizes, the logo versions and the tone of voice, then build ready-made templates for social posts, presentations and invoices. Give everyone the same asset folder and name one person who approves anything new before it is published.

Question 4

How do I choose brand colours and fonts?

Accepted Answer

Choose one primary colour, one accent and a small set of neutrals, then check every combination for contrast before you commit. For type, pick two families at most and, for a bilingual brand, choose an Arabic and a Latin face that share a similar weight and proportion so both languages look like the same brand.

Question 5

How do I choose a name for my business?

Accepted Answer

Pick a name that can be said over a phone, spelled after hearing it once, and found in a search. Then run the checks in order: already trading, domain, social handles, and how it reads in the other language your customers use.

Question 6

How do I define my brand's voice?

Accepted Answer

A voice is not two adjectives. It is a short set of decisions a writer can apply: how formal you are, which jargon you allow, whether you address the reader directly, how you deliver bad news, and what you never say.

Question 7

What is a brand style guide and why do I need one?

Accepted Answer

A brand style guide is the document that says how your logo, colours, fonts, images and tone must be used. It lets any designer, printer or employee produce on-brand work without asking you, which is where it saves money.

Question 8

How do I rebrand without losing my customers?

Accepted Answer

Keep what customers already recognise, change the rest in a planned order, and tell people before they notice. A rebrand that rolls out in stages loses far fewer customers than a sudden switch.

Question 9

What is brand positioning and how do I write mine?

Accepted Answer

Positioning is one clear sentence about who you serve, what you offer, and why you are the better choice for them. Write it before you design anything, because every visual and every message should follow it.

Question 10

What affects the cost of a brand identity project?

Accepted Answer

Brand identity cost depends mostly on scope: how many items you need, how deep the research goes, how many concepts and revisions are included, and what rights you receive. Compare proposals by what is included, not only by the total.

Digitizing Your Business Growth

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Guides and answers from our Support Experts

Digitizing Your Business Growth

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Guides and answers from our Support Experts