How far in advance should I start?

Two weeks for a small store, four for a busy one, and longer if you need stock ordered or a courier contract changed.

Should I discount everything?

No. Discount a selection that brings people in, and protect margin on the rest. A store wide discount is easy to run and hard to recover from.

What if the site goes down at the peak?

Check first whether it is only you, using How do I check if my website is down or just me? , then open a ticket immediately with the exact time and error.

Can I change prices in bulk?

Most platforms support bulk edits or scheduled sale prices. Schedule them rather than editing manually at midnight.

What should I do the week after?

Restock, review which products sold and which only got discounted, follow up with new buyers, and keep the offers page live with an updated status.

How do I prepare my store for a sale season? – E-commerce Stores

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How do I prepare my store for a sale season? – E-commerce Stores | PikyHost

Digitizing Your Business Growth

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Guides and answers from our Support Experts

Digitizing Your Business Growth

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Guides and answers from our Support Experts