Can I email people who gave me their business card at an event?

Not for ongoing marketing without their explicit opt-in - a business card is consent to follow up personally, not a licence to add someone to a newsletter.

Is buying an email list ever a legitimate shortcut?

No, purchased lists are the fastest way to a poor sender reputation and spam complaints, and the contacts never actually opted in to hear from you.

What is the minimum every marketing email legally needs?

A clear sender identity and a working unsubscribe link, at minimum, under most regional email marketing regulations.

How do I build an email marketing list legally? – Email Marketing

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How do I build an email marketing list legally? – Email Marketing | PikyHost

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Guides and answers from our Support Experts

Digitizing Your Business Growth

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Guides and answers from our Support Experts